Outgoing Diack leaves legacy of improved Dentsu deal for successor

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here