IAAF (International Association of Athletics Federations)

Latest Features

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

UK public broadcaster the BBC has taken up an option to broadcast rights in the country to the 2021 and 2023 IAAF World Athletics Championships

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…

The IAAF Productions division of the International Association of Athletics Federations has detailed what it claims will be ground-breaking technology in place for the broadcast of the forthcoming World…

The TV Media Sport agency has acquired exclusive free-to-air rights in sub-Saharan Africa to the International Association of Athletics Federations’ (IAAF) World Athletic Series from 2019 to 2023.

Features

MCS: World Athletics Championship deal will help us expand footprint in growing African market

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.