IAAF (International Association of Athletics Federations)

Latest Features

The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week

BeIN Media Group has lost rights to the Diamond League in its home market of the Middle East and North Africa, and a share of the rights in the US.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

MCS: World Athletics Championship deal will help us expand footprint in growing African market

The TV Media Sport agency has acquired exclusive free-to-air rights in sub-Saharan Africa to the International Association of Athletics Federations’ (IAAF) World Athletic Series from 2019 to 2023.

The International Association of Athletics Federations has expanded its partnership with the European Broadcasting Union and ESPN Media Distribution to incorporate its World Indoor Tour.

The International Association of Athletics Federations has signed a multi-year agreement with the European Broadcasting Union consortium of public-service broadcasters, and ESPN Media Distribution, the rights agency division of the global sports broadcaster, for the sale and distribution of rights in Africa and Europe.

The International Association of Athletics Federations has issued a request for information with the intent of establishing a joint venture for its broadcasting and media production.

Features

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.