Dentsu

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The Dentsu agency got off to a good start in its 2020 and 2022 Olympics rights sales in Southeast Asia, striking a deal in Singapore that delivered a fee increase and avoided a repeat of the fraught negotiations for Rio 2016.

Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.

Conmebol’s appointment of Dentsu Sports as the Copa América 2019 tournament’s exclusive commercial sales agent is a product of existing relationships and a desperate need for a quick fix.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.

International sports broadcaster Eurosport has added to its portfolio of football content in Romania by acquiring rights to the 2019 Copa América.

Singaporean media company Mediacorp has secured rights to the 2020 summer Olympic Games and 2022 winter Olympic Games, both of which will be held in Asia

The International Federation of Sport Climbing (IFSC) has agreed a multi-year partnership with the Dentsu agency and Japanese production and distribution company Synca Creations

Sports-streaming service FloSports has acquired rights in Canada to events organised by the International Gymnastics Federation (FIG)

Features

UK commercial broadcaster ITV has bought rights to the 2019 and 2023 Rugby World Cups, while deals have also been struck in Japan and sub-Saharan Africa, TV Sports Markets understands.

Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.

Qualifier matches for the 2019 Asian Cup begin on June 11 with about a dozen Asian football federations yet to sell second- and third-party media rights to their home matches to an agency.

MP & Silva has paid a significant increase for the rights in Japan to Euro 2016 in a deal finalised last month. The agency now faces a challenge to turn a profit on the deal.

World Rugby, the sport’s governing body, exceeded expectations in a deal agreed earlier this month with pay-television operator Sky New Zealand for the rights to the 2015 Rugby World Cup.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Interview with Peter Hall, Fina’s head of marketing TV, on the federation’s new deal with commercial broadcaster TV Asahi in Japan.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

Pitch International lands volleyball World Championship in 2014

Dentsu Asian Olympics deal drives revenue growth for IOC

Dentsu signs Olympic TV rights deal in Central Asia

Big increase for value of Fifa World Cup rights in Vietnam in deal with MP & Silva agency

Five-year deal, four different broadcasters, three times the previous rights fee