Dentsu

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Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.

The Dentsu agency got off to a good start in its 2020 and 2022 Olympics rights sales in Southeast Asia, striking a deal in Singapore that delivered a fee increase and avoided a repeat of the fraught negotiations for Rio 2016.

Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.

Conmebol’s appointment of Dentsu Sports as the Copa América 2019 tournament’s exclusive commercial sales agent is a product of existing relationships and a desperate need for a quick fix.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Widespread free-to-air coverage in Europe of the Fifa Club World Cup has been ensured through a new rights agreement with Eurovision Sport, the sports arm of the European Broadcasting Union

Streaming service DAZN has acquired rights in Germany to the 2019 Fifa Club World Cup. The deal was negotiated by the Dentsu agency, Fifa’s sales agent for the competition.

Saran Media, the Turkish rights agency, has renewed its deal for the exclusive rights in Turkey to the 2019 and 2020 Fifa Club World Cup tournaments

Exclusive broadcast rights to the 2019 and 2020 editions of the Fifa Club World Cup have been acquired by beIN Media Group, the Qatar-based pay-TV broadcaster, across the Middle East and North Africa

Features

The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.

UK commercial broadcaster ITV has bought rights to the 2019 and 2023 Rugby World Cups, while deals have also been struck in Japan and sub-Saharan Africa, TV Sports Markets understands.

Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.

Qualifier matches for the 2019 Asian Cup begin on June 11 with about a dozen Asian football federations yet to sell second- and third-party media rights to their home matches to an agency.

MP & Silva has paid a significant increase for the rights in Japan to Euro 2016 in a deal finalised last month. The agency now faces a challenge to turn a profit on the deal.

World Rugby, the sport’s governing body, exceeded expectations in a deal agreed earlier this month with pay-television operator Sky New Zealand for the rights to the 2015 Rugby World Cup.

The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.

Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.

Interview with Peter Hall, Fina’s head of marketing TV, on the federation’s new deal with commercial broadcaster TV Asahi in Japan.

Uefa is on course to earn more than expected from the sale of its European Qualifiers media rights from 2014-15 to 2017-18, according to research conducted by TV Sports Markets with local media sources over the last 12 months.

Pitch International lands volleyball World Championship in 2014

Dentsu Asian Olympics deal drives revenue growth for IOC

Dentsu signs Olympic TV rights deal in Central Asia

Big increase for value of Fifa World Cup rights in Vietnam in deal with MP & Silva agency

Five-year deal, four different broadcasters, three times the previous rights fee

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.

• Formula One: German free-to-air sports broadcaster DSF acquired a package of Formula One rights for the 2007 season.