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Caf rights value will grow, but the seller will face some challenges

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The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

Digital streaming platform OneFootball has picked up French Ligue 1 rights in Brazil at a substantial discount after DAZN’s exit from the market.

BeIN Media-owned broadcaster Digiturk has agreed to increase its fee for Turkish Süper Lig rights for the 2020-21 season to help keep the league’s struggling clubs afloat.

Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.