Confederation of African Football (Caf)
Lagardère Sports has completed 18 free-to-air deals in sub-Saharan Africa for the 2017 Africa Cup of Nations, pushing deals over the line with discounted prices and the inclusion of several other tournaments.
On January 4, the Egyptian Competition Authority accused Caf of contravening Egyptian competition law – specifically laws surrounding abuse of a dominant position.
Lagardère Sports is distributing free-to-air rights to the 2017 Africa Cup of Nations itself in a marked change from its previous strategy of sublicensing rights in sub-Saharan Africa to another agency.
Italian premium sports channel Fox Sports acquired rights in the country to two editions of the Africa Cup of Nations in a deal with the Lagardère Sports and Entertainment agency.
Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.
The Confédération Africaine de Football could be set for a huge increase in the value of its global media and marketing rights, as negotiations with incumbent rights-holder Sportfive and rival agency Infront Sports & Media near a conclusion.
The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.
The Infront Sports & Media agency is understood to be the strongest challenger to the Sportfive agency for the rights to the events of the Confédération Africaine de Football, including the flagship Africa Cup of Nations (Afcon) tournament.
Interview with Themba Ndlwana, African sports rights consultant, on the options available to the Confédération Africaine de Football for its sports-rights strategy ahead of the renewal of its global media and marketing rights deal.