The X Games has agreed a partnership with Korean consumer electronics company Samsung that will result in the action sports competition being presented in virtual reality for the first time.
UK pay-television channel Bike has acquired rights to the European leg of mountain bike series the Crankworx World Tour.
Media group The Enthusiast Network (TEN) has agreed a multi-year strategic partnership with the Dew Tour in an agreement that will result in the NBC Sports division of US media group NBCUniversal scaling back its involvement in the action sports series.
German commercial broadcaster ProSiebenSat.1 has agreed a multi-year distribution deal for the IMG agency’s action sports and lifestyle channel Edgesport.
US sports broadcaster ESPN, which organises the X Games, has agreed multi-year rights deals for the action sports franchise in Denmark, Sweden and Finland which include coverage of the new X Games Oslo event in Norway.
International sports broadcaster ESPN will provide live and on-demand coverage of the forthcoming 2015 summer X Games action sports event to European audiences through its broadband platform, ESPN Player.
The IMG agency has agreed a multi-year deal to represent the global media rights of the International Waterski & Wakeboard Federation’s World Cup Series.
US telecommunications company AT&T has struck a deal to carry new Latin American action sports channel PX TV on its U-Verse pay-television service.
Media company Red Bull Media House has entered into a global action sports content distribution partnership with US-based production company Warren Miller Entertainment.