Fifa’s early sale of World Cup rights puts ceiling on fee growth

Fifa is projecting an additional €480m ($516m) of media-rights income from the 2026 World Cup compared to 2018, an increase of about 20 per cent. Arguably only half of this will be a consequence of expanding the tournament from 32 to 48 teams; the other half being organic growth in the value of the competition from cycle to cycle.

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