Fifa will exceed its global media-rights target of $3bn (€2.544bn) for the 2018 men’s World Cup tournament by about six per cent, TV Sports Markets understands.
Kan, the Israeli public-service broadcaster, has tendered rights to 17 Fifa World Cup matches in order to recoup some of its financial outlay on the tournament.
Italian media group Mediaset said this week it expected to make a healthy profit on its acquisition of 2018 Fifa World Cup rights by showing all matches free-to-air.
Fifa’s decision not to push World Cup media-rights negotiations in Russia to the wire has produced a fee well below the governing body’s initial expectations – but has preserved its relationship with the country’s political leadership.
Spanish commercial broadcaster Mediaset acquired all rights to the 2018 Fifa World Cup in a deal worth at least 15 per cent less than Fifa earned for 2014.
Digital streaming service LeSports has sold on its Fifa World Cup 2018 rights in Hong Kong at a significant discount as it plans to cease operations in the territory.
Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
The Infront Sports & Media agency looks well placed to earn a healthy margin on its World Cup rights across Asia following this month’s deal with Chinese state broadcaster CCTV.
Fifa has earned a surprisingly strong fee for 2018 Fifa World Cup rights in Greece from ERT after taking back the rights from the Taf Sports agency.
Stiff competition for Fifa’s in-flight and in-ship rights drove incumbent partner IMG to double its guaranteed fee in a new deal last month.
Weak offers from broadcasters focused on other properties have delayed the award of 2017 Fifa Club World Cup rights in Latin America.