Coppa Italia value set to plummet as sales process drags on into new season

Italy’s Lega Serie A is heading for a big drop in the value of the media rights to the Coppa Italia and the Italian Super Cup following last year’s decision to take the rights in-house and sell market-by-market.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here