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Mediapro faces delicate balancing act to make a World Cup profit in 2022

RIO DE JANEIRO, BRAZIL - DECEMBER 03: A general view of Brazuca and the FIFA World Cup Trophy at the Maracana before the adidas Brazuca launch at Parque Lage on December 3, 2013 in Rio de Janeiro, Brazil. Brazuca is the Official Match Ball for the FIFA World Cup 2014 Brazil. Tonight adidas revealed brazuca to the world in the stunning setting of Parque Lage in Rio de Janeiro. The reveal was part of a spectacular light projection supported by global footballers Seedorf, Hernane and FIFA World Cup Winner Cafu. Hundreds of guests and celebrities were treated to this one off experience, which launched the Official FIFA World Cup Ball for Brazil 2014. For more information visit: news.adidas.com/worldcupOMB (Photo by Alexandre Loureiro/Getty Images for adidas)

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