Sport spearheads Djarum’s bid for ‘premium player’ status in Indonesian media

OTT platform Mola TV has lit a fire under the Indonesian sports-media industry in the last year with the rapid rollout of its new service and a string of media-rights acquisitions. In an exclusive interview, Mirwan Suwarso, a representative of the company, tells SportBusiness Media that sports content is the spearhead of a wider plan by parent company Djarum to create a major domestic and international media business.

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