Mola TV
Features
Bundesliga ties Indonesian rights deal to Mola’s youth football focus
The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.
Indonesia’s Mola TV applies brake on sports-rights investments
Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.
Sport spearheads Djarum’s bid for ‘premium player’ status in Indonesian media
OTT platform Mola TV has lit a fire under the Indonesian sports-media industry in the last year with the rapid rollout of its new service and a string of media-rights acquisitions. In an exclusive interview, Mirwan Suwarso, a representative of the company, tells SportBusiness Media that sports content is the spearhead of a wider plan by parent company Djarum to create a major domestic and international media business.
Mola adopts holistic strategy for Premier League rights exploitation in Indonesia
Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.