Mountrigi has profited from its Fifa media rights investment across the 2019-22 cycle, but is expected to earn far more from its rights to the 2026 Fifa World Cup held across the US, Mexico and Canada.
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A Latin American deal for the next two football World Cups in 2010 and 2014 may have to be renegotiated, with local broadcasters struggling to meet rights fee payments against the background of global recession.
Uefa and Team Marketing’s latest deals across the Balkans with Telekom Srbija, HRT and broadcasters in Kosovo have produced total income very close to the current cycle, signalling a sudden lack of competition from United Media Group.