2022 Fifa World Cup
The success of Fifa’s centralisation of media rights to World Cup qualifiers involving African nations depends almost entirely on two deals: one covering the Middle East and North Africa (Mena) and a pan-regional deal for sub-Saharan Africa. About 95 per cent of the value of the rights is generated by these two markets, but both are highly problematic.
Two primary obstacles are preventing broadcasters and agencies in South America from agreeing deals with one another to maximise the value of 2022 Fifa World Cup qualifier rights: Mediapro’s protracted acquisition of Torneos and the mystery of who holds rights to Venezuela’s qualifiers.
International media rights agencies Mediapro and Pitch International will join forces to sell the exclusive broadcast rights in the United States to South American nation’s qualifying matches for the F…
World football’s governing body Fifa has launched an invitation to tender process for the centralised broadcast rights to all matches in the second round of qualifying, as well as the third-round play-offs, o…
Commercial free-to-air broadcast groups Mediaset and Atresmedia are set to go head-to-head in a bid to acquire rights in Spain to the 2022 World Cup from the Mediapro agency