LaLiga’s Óscar Mayo: We’re betting on Peak as the agency of reference for the future

(Photo by Alex Caparros/Getty Images)
(Photo by Alex Caparros/Getty Images)
SportBusiness Media this week talked to LaLiga’s executive director, Óscar Mayo Pardo, about why Ocho Sport Advisors was chosen to form a joint venture to transform LaLiga’s global media rights strategy, and how it will work.

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