Disney Star and Reliance seek to dodge further ‘bloodbaths’ through merger

(Photo by Pankaj Nangia/Getty Images)
(Photo by Pankaj Nangia/Getty Images)
The proposed merger between Disney Star and Reliance is being driven to a great extent by the wish to avoid a repeat of the 2023 IPL, in which the two entities undercut each other, resulting in reduced advertising revenues.

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