Ben Cronin

Football

Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Football

Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Football

American private equity firm TPG Capital is reported to be working with former BBC and Discovery executive Dominic Coles to table a £300m ($392mm/€332m) bid for a 20 per-cent stake in the English Football Le…
Multi-sport

Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Football

Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.
Multi-sport

Barney Francis, the former managing director of the UK arm of Sky Sports, has been appointed to the advisory board of specialist sports marketing agency WePlay
Football

The Belgian Pro League and its international and domestic broadcast partner Eleven Sports have signed a multi-year deal with Israeli company WSC Sports to deliver real-time football highlights for all…
Football

The 20 clubs in the English Premier League will receive all of their prize money for the 2019-20 season having agreed to defer Covid-19-related rebates to broadcasters and spread them out over future seasons
Cricket

The International Cricket Council is claiming to be the most popular sport for video views on Facebook
Badminton

Badminton Europe (BEC), has signed a wide-ranging rights agreement with data and media services company Sportradar that builds on the pre-existing betting and broadcast partnership that has been in place…