Callum McCarthy

Stats Perform is attempting to suddenly withdraw from its agreement for betting rights to Italy's Serie A, shocking staff on both sides of the deal.

IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.

The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome of City’s challenge to the league’s Associated Party Transaction rules.

Speaking exclusively to SportBusiness Media on the back of the agency’s IMG x RedBird Summit, IMG's Adam Kelly is confident the agency’s transformation has positioned it to thrive no matter what parent company it sits under.

Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands

The increase was driven by continued bullishness around the growth of sports betting in the US and beyond, but also by aggregators jostling for position in a highly competitive market.

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 

SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.

Toyota’s successful return to rallying in 2017 has transformed the World Rally Championship’s fortunes in Japan, leading to a new event in the country and a significant increase in media rights revenue over the past eight years.