Toyota dominance pays dividends for WRC in Japan

(Massimo Bettiol/Getty Images)
(Massimo Bettiol/Getty Images)
Toyota’s successful return to rallying in 2017 has transformed the World Rally Championship’s fortunes in Japan, leading to a new event in the country and a significant increase in media rights revenue over the past eight years.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here