MLB announces film deal with Imagine Entertainment
Major League Baseball has announced a new multi-year partnership with Brian Grazer and Ron Howard's Imagine Entertainment to create scripted and non-scripted film and television projects
Spotify’s The Ringer launches video content on FanDuel TV
Spotify-owned sports and culture media company The Ringer is launching sports-themed programming on FanDuel TV
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
DirecTV showing Yankees’ Prime Video broadcasts at commercial locations
DirecTV for Business has reached an agreement with Amazon Prime Video to distribute the entire 20-game slate of New York Yankees Major League Baseball regular-season games being shown on the streaming…
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
WWE, UFC consider combined streaming offering following Endeavor takeover
A combined streaming deal for the Ultimate Fighting Championship and World Wrestling Entertainment is a possibility following Endeavor’s takeover agreement for the wrestling promotion.
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
Bally’s becomes MiLB’s first national rights-holder
Global casino and entertainment company Bally's Corporation has entered into a multi-year agreement with Minor League Baseball (MiLB) to become the league's first national media rights-holder and exclusive…
YES Network to launch direct-to-consumer streaming service
The YES Network has announced it is launching a direct-to-consumer subscription streaming service to provide cord-cutters the ability to watch local broadcasts of the New York Yankees in Major League Baseball,…
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record