ATN scoops up cricket rights
Canadian broadcast group Asian Television Network has acquired exclusive rights for the Bangladesh v India cricket series.
Team Marketing and CAA Eleven launch Uefa rights tenders
The Team Marketing and CAA Eleven agencies have launched a host of tenders for the Uefa Champions League, Super Cup and 2015 European Under-21 Championship football competitions.
US Pro Motocross Championship signs new broadcast partner
MX Sports Pro Racing, organiser of the Pro Motocross Championship, has signed pay-television channel MAVTV as a new broadcast partner for the 2014 season of the US motor-cycling series.
London Irish claims record with Pump extension
English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
Emirates takes flight with Real Madrid
Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.
Sri Lanka Cricket scores record sponsorship deal
Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.