London Irish claims record with Pump extension

English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.

London Irish claims the five-year upgrade of Pump Technology’s existing tie-up represents the longest sponsorship agreement entered into by any Premiership club.

Under the deal, Pump Technology’s logo moves from London Irish’s playing shorts to the back of the first-team jersey for all Premiership games and the respective domestic and European LV=Cup and Heineken Cup matches.

Additionally, at home matches fans will see the inauguration of ‘Poo Corner’ in the north-west corner of the Madejski Stadium, where Pump Technology will enjoy a branding presence and promote its community initiatives.