Analysis

Football

After two cycles of growth, Serie A suffered a big drop in the value of its US rights, but is prioritising “visibility” in its new deals as it targets long-term brand building.
Football

ARD and ZDF committed their highest ever sum for a single Uefa European Championship when they acquired Euro 2028, though the fee was still down on the record-breaking deal for the previous edition.
Football
Media

LaLiga has secured a big uplift in its seven-year deal in Russia with Gazprom Media-owned Match TV.
Cricket

Indian media group Sony Pictures Networks paid the base price for rights to Asian Cricket Council events from 2024 to 2031 after finding itself the sole bidder at the e-auction last week.
Football

NOS retained its status as the home of Fifa World Cup coverage in the Netherlands until 2030 after agreeing to a small increase on its previous per-tournament fees.
Football

The Asian Football Confederation's commercial team met major agencies and selected media companies at Sportel last month to prepare the market for a global tender process.
Football

Eclat Media Group renewed its rights in South Korea to Italy’s Serie A at a big uplift, as it was determined to hold rights to at least one major European league.
Football
Media

Uefa and Team have earned an uplift in Russia, with streaming platform Okko taking over club competition rights in the country in a deal struck via the QuestMedia agency.
Motorsport

Eleven Sports will spend a record sum in its new four-year deal for F1 rights in Poland when it takes over from Viaplay next season, seeking to attract subscribers and fend off rivals.
Football

L’Équipe struck a two-season deal for Serie A rights in France at a sharp drop on the previous fee, though Italy’s top-tier league is still in the market in search of a broader deal.
Football

Sky and the BBC renewed their rights to the Women’s Super League in five-year deals that ensure stable and impactful – if not spectacular – growth for English football’s top-tier women’s league.
Football

France’s Ligue 1 has bolstered its strong international rights sales performance with a significant increase in the value of its media rights in South Korea, through a deal with e-commerce company Coupang.
Netball

The UK’s Netball Super League is relaunching in a new, professional format from March 2025. It is looking to its domestic deals with Sky and the BBC to drive stronger viewership, particularly through digital channels.
Multiple Sports

Sports bodies around the world are grappling with the same problem: making sense of the paradox at the heart of the sports industry in the Middle East and North Africa.
Football

Saran Media secured Serie A rights for 15 territories across Eastern Europe and Central Asia, along with its home country of Turkey, at a slightly lower fee than it previously paid.
Basketball

The top-tier Greek Basketball League has increased its domestic rights value in a renewal with ERT sealed just before the start of the current season.
Basketball

Prior to the new domestic NBA deals taking effect in the US, beIN agreed a one-year stopgap deal for its own NBA deal in France at a flat fee.  
Football

FanCode secured exclusive rights to Asian Football Confederation properties from 2025 to 2028 at a decreased fee on the AFC’s previous long-term agreement in India.