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Conmebol’s appointment of Dentsu Sports as the Copa América 2019 tournament’s exclusive commercial sales agent is a product of existing relationships and a desperate need for a quick fix.
Japanese advertising agency Dentsu has signed an eight-year deal with Conmebol, the continental football federation in South America, for the rights to the next three editions of the Copa America
Uruguayan telecommunications company Antel has acquired rights for the 2019 Copa América international football tournament.
OTT sports streaming service DAZN has acquired rights in Spain to this year’s edition of the Copa América national team football tournament.