Giro d'Italia

The IMG agency’s decision to sublicense to US media giant Discovery in near entirety its renewed Giro d’Italia international rights was a pragmatic move on the part of both parties to avoid a potentially damaging bidding war, industry experts have told SportBusiness Media.

International broadcast rights to the Giro d’Italia, one of cycling’s three Grand Tours, have been retained by the IMG agency in a new five-year agreement.

The IMG agency is on the verge of retaining international rights to the Giro d’Italia cycling stage race despite heavy interest from US media giant Discovery, SportBusiness Media understands.

OTT streaming service FloSports has renewed its sublicensing deal in North America with US streaming platform Fubo for a package of cycling races, including the Giro d’Italia and events operated by the I…