Kings League
Mediaset España backs Pique’s Kings and Queens Leagues
Media group Mediaset España has acquired free-to-air broadcast rights to the Kings and Queens Leagues, the fledgling seven-a-side football competitions organised by the Kosmos agency.
Gen Z loves football, but it’s a love that needs nurturing
Generation Z is glued to football on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.