NBA (National Basketball Association)

Latest Features

The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.

Filipino pay-television broadcaster Solar Entertainment Corporation withdrew from talks to renew its long-held rights to the National Basketball Association last week after deciding the property had become too expensive, SportBusiness Media understands.

Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.
USA

The National Basketball Association has struck a renewed and enlarged multiyear marketing and content agreement with Verizon Media-owned Yahoo Sports that will see the company deploy NBA games in virtual…

The NBA season got underway yesterday (Thursday) without television coverage in China as state broadcaster CCTV maintained its blackout amid a long-running dispute with the basketball league

Israeli pay-television broadcaster The Sports Channel has renewed its rights to the National Basketball Association until the end of the 2025-26 season

Chinese conglomerate Tencent has today (Monday) resumed broadcasting games from North American basketball league the NBA following the furore caused by comments last week from Houston Rockets general manager…

Features

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

The NBA has increased the value of its rights in Greece via a two-season renewal with pay-television broadcaster Cosmote this week.

The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.

The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.

Indonesian media group Elang Mahkota Teknologi (EMTK) has acquired exclusive NBA media rights in the country.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the second interactive monthly data report, TV Sports Markets analyses the media-rights landscape of the top basketball leagues

Two recent deals with the National Basketball Association have fulfilled different needs for Eleven Sports Network in Singapore and Taiwan.

BeIN Media Group increased its fee for National Basketball Association media rights in France by about 23 per cent ahead of the new season.

Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.

National Basketball Association media rights soared in value in Hong Kong by more than 500 per cent this week as LeSports displaced incumbent rights-holder PCCW.

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

The Saran Media agency’s barter deal with Turkish commercial broadcaster TV8 for National Basketball Association rights demonstrates how local interest in the NBA has waned over the last two years.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.

The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.