NBA (National Basketball Association)
Viacom18 deal shows NBA yet to break through in India
Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.
NBA weathers storm to increase digital rights revenue in China
The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
NBA back on air in India thanks to short-term Star deal
Indian pay-television broadcaster Star Sports has acquired rights to the 2020-21 NBA Playoffs in a deal that signals Indian broadcasters’ reluctance to enter long-term agreements for non-cricket sports properties.
NBA maintains Brazilian revenue model in Globo, Band extensions
The NBA has maintained its existing rights revenue picture in Brazil, in extensions with media group Globo and commercial broadcaster Bandeirantes for pay-television and free-to-air rights, respectively.
NBA floats League Pass option in beIN renewal talks in France
The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.
Lakers and Curry top NBA social media charts in China
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Band extends NBA rights deal in Brazil
Brazilian commercial broadcaster Bandeirantes has agreed a multi-year extension to its free-to-air rights deal with the NBA, as the North American basketball league’s 2020-21 season prepares to tip off.
Band ‘edges closer’ to NBA renewal in Brazil
Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.
NBA avoids dramatic fee drop with Eleven renewal in Belgium
The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.
Telefónica agrees modest fee rise in NBA renewal in Spain
Spanish telco Telefónica has agreed to pay a modest per-season uplift to renew its exclusive NBA rights in Spain for the 2020-23 cycle, SportBusiness Media understands.
CCTV to air Game 5 of NBA Finals, ending year-long hiatus
CCTV, the state-run Chinese broadcaster, will air the fifth game of the NBA Finals series, marking the first time an NBA game will be broadcast in China since a controversial tweet damaged the nation’s r…
Eleven keeps hold of NBA rights in Belgium
Subscription broadcaster Eleven Sports has retained its linear broadcast and digital rights in Belgium to North America’s NBA in a “multi-year” deal announced today (Wednesday). T
The Sports Channel doubles NBA outlay for six-season renewal in Israel
Israeli pay-television broadcaster The Sports Channel’s latest renewal with the National Basketball Association saw it double its expenditure on a property with which it has become synonymous.
Enlarged NBA-Yahoo Sports deal includes new virtual reality rights
The National Basketball Association has struck a renewed and enlarged multiyear marketing and content agreement with Verizon Media-owned Yahoo Sports that will see the company deploy NBA games in virtual…
CCTV maintains NBA blackout
The NBA season got underway yesterday (Thursday) without television coverage in China as state broadcaster CCTV maintained its blackout amid a long-running dispute with the basketball league
NBA takes haircut in Philippines in Cignal, Smart deal after long stalemate
The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.