Asia

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal

BeIN Sports is close to finalising a deal that would see it hold Uefa club competition rights in all its active Asian markets, SportBusiness understands

On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In

The Asian Football Confederation (AFC) has the security of a long-term broadcast deal in India after FanCode secured exclusive streaming rights to its major properties from 2025 to 2028.

Uefa has finalised its broadcast deals in major markets for the European Championships ahead of this Friday's kick-off, with a late deal secured by CAA Eleven with Japanese pay-television broadcaster Wowow and streaming platform Abema.

Vietnamese telco Viettel secured rights to the 2024 Uefa European Championship after agreeing to pay a slight increase on the previous fee, SportBusiness Media has learned.

The move represents the first time Amazon has picked up rights in Japan to a sports competition not involving Japanese athletes, following previous coverage of boxing and baseball events.

TrueVisions has secured rights to all matches from Euro 2024, with the Thai pay-TV broadcaster having also shown all matches from the previous edition in a last-minute deal.

LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.

Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).

The ICC closed its sales process in the subcontinent with an uplift in Bangladesh, though in Sri Lanka it was not able to defy the current difficulties of the market.

Streaming service U-Next is close to finalising a deal for exclusive media rights to the Premier League and FA Cup in Japan, SportBusiness understands

The Vietcontent agency secured exclusive rights to Uefa club competitions in Vietnam from 2024-25 to 2026-27 after agreeing to pay a hefty uplift.

E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…

France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.

Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle