Asia

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament

Eclat Media Group renewed its rights in South Korea to Italy’s Serie A at a big uplift, as it was determined to hold rights to at least one major European league.

Disney Star has announced massive losses of INR 12,548 crore (€1.4bn/$1.5bn) for the full year in 2023-24, ahead of its imminent merger with conglomerate Reliance Industries.

Japan's Nippon Professional Baseball (NPB) has taken action against one of the country's leading broadcasters, Fuji TV, for showing games from Major League Baseball's World Series in a competing time slot

Thai telco Jasmine International (JAS) has secured exclusive rights to the English Premier League and FA Cup in Thailand, Cambodia and Laos for at least three seasons, and is looking to finalise a six-year deal worth $560m.

France’s Ligue 1 has bolstered its strong international rights sales performance with a significant increase in the value of its media rights in South Korea, through a deal with e-commerce company Coupang.

The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

The International Olympic Committee hopes that cricket’s inclusion can help it land the stability of a two-cycle rights deal in the Indian subcontinent after a succession of one-cycle contracts with different broadcasters.

Iris Sport Media has announced its expansion into Asia with the senior appointment of Spring Media’s Tricia Chuah, while the agency has detailed a raft of other hires.

FanCode secured exclusive rights to Asian Football Confederation properties from 2025 to 2028 at a decreased fee on the AFC’s previous long-term agreement in India.

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.

LaLiga has secured an increase for its media rights in the Indian subcontinent after sealing an experimental agreement with Galaxy Racer, which is currently streaming the league’s matches for free.

The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands

MNC Group renewed its exclusive Asian Football Confederation rights in Indonesia from 2025 to 2028 towards the end of last year at an opportune moment.

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.

The main backer of a new top-tier football league in Pakistan, Farhan Junejo, has told SportBusiness that his Pakistan Football League project is still on course for success, despite a burgeoning dispute between the PFL and sports marketing company Redstrike.