Baltics

Football

Saran Media secured Serie A rights for 15 territories across Eastern Europe and Central Asia, along with its home country of Turkey, at a slightly lower fee than it previously paid.
Basketball
Media

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th
Football
Media

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Mixed Martial Arts
Media

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Football
Media

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.
Football
Media

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Multiple Sports
Finance & Law

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group
Ice Hockey
Media

Latvia’s public broadcaster has retained rights to ice hockey’s IIHF World Championship in a long-term agreement with the Infront agency.
Multiple Sports
Finance & Law

Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.
Basketball

Euroleague Basketball has increased its media rights revenues in the Baltics through a new arrangement with media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT).
Football
Media

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month
Ice Hockey
Host Broadcast & Production

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country
Multiple Sports
Industry Moves

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
Rugby Sevens
Media

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain
Basketball
Media

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
Boxing
Media

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer