Brazil

Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 

SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.

CazéTV makes move after being “informed” that French users were circumventing geoblocking measures to watch its Brazilian coverage of Ligue 1.

The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.

NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN

Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.

The Uefa Europa League will continue to enjoy free-to-air coverage in Brazil after the acquisition of non-exclusive rights for the second-tier club competition by commercial broadcaster Band. 

Commercial broadcaster SBT is out of the running for domestic rights to Brazilian football's Liga Forte União (LFU), after learning its R$2.6bn (€425m/$460m) bid would be rejected.

CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.

The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.

France’s Ligue 1 will have a new broadcaster in Brazil next season after fast-growing streamer CazéTV acquired rights in an exclusive three-year deal.

DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.

Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.

The dream of a unified, centralised Brasileirão will have to wait until 2030 at the earliest as years of public pettiness between clubs, meetings about meetings and arguments over small amounts of money have resulted in another resounding victory for Brazil’s biggest media group, Globo.

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.