Eastern Europe

Saran Media secured Serie A rights for 15 territories across Eastern Europe and Central Asia, along with its home country of Turkey, at a slightly lower fee than it previously paid.

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th

Competition for the Champions League pushed up the value of Uefa club competition rights in Romania in deals with Digi Sport and Prima Sport.

Eleven Sports is now the sole Ligue 1 broadcaster in Poland after signing off on a five-season rights deal

Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.

Extensive live coverage of Czech football’s knockout clubs competition is moving away from public-service broadcaster Česká Televize to pay-television broadcaster O2 TV in a landmark five-season agreement.

Canal Plus Polska will remain the exclusive domestic rights-holder of the PGE Ekstraliga, Poland's top speedway league, until at least 2028 after agreeing to pay a slight increase on its current deal.

Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…

The Bundesliga’s new agreement in Poland with Eleven Sports will see the league earn less than in its current deal with Viaplay, which was thought to have been 'inflated' beyond market value.

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.

Sports broadcaster Eurosport will continue to be the home of all four Grand Slams across much of Europe after media group Warner Bros. Discovery renewed its Wimbledon rights across 11 territories at a slight uplift. 

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines