Eastern Europe
TV rights 1: football, golf and Commonwealth Games
· Football: The Dentsu and Infront agencies acquired the Rest of Asia rights to the 2010 and 2014 World Cups in a deal with Fifa, football’s world governing body. De
TV RIGHTS 1: football, motorcycling, Formula One and others
· Football: Polish public-service broadcaster TVP and commercial broadcaster Polsat agreed a joint-deal for the 2006 World Cup with the Infront agency worth €15m (£10.3m). TVP
New rivals force Eurosport into policy change
Pan-European broadcaster acquires content specifically for the region for the first time.
Lagging Poland and Spain agree World Cup deals
Polish television has agreed a deal for football’s 2006 World Cup after months of negotiations with the Infront agency.