Eastern Europe

Bidding for Polish football league’s television and internet rights has thrown up surprises

·   Football: The Dentsu and Infront agencies acquired the Rest of Asia rights to the 2010 and 2014 World Cups in a deal with Fifa, football’s world governing body.  De

·   Football: Polish public-service broadcaster TVP and commercial broadcaster Polsat agreed a joint-deal for the 2006 World Cup with the Infront agency worth €15m (£10.3m).  TVP

Pan-European broadcaster acquires content specifically for the region for the first time.

Polish television has agreed a deal for football’s 2006 World Cup after months of negotiations with the Infront agency.