Greece

Basketball

The top-tier Greek Basketball League has increased its domestic rights value in a renewal with ERT sealed just before the start of the current season.
Basketball
Media

Greek public broadcaster ERT has extended its broadcast rights deal with the Greek Basketball League for another three seasons
Multiple Sports
Media

Rival Greek telcos Nova and OTE have overhauled their pay-television distribution approach by agreeing to cross-supply their sports channels in a bid to tackle rampant piracy and offset churn.
Football
Media

The Uefa Champions League will continue to get a weekly free-to-air window in Greece, after commercial broadcaster Mega TV sub-licensed a package of rights from pay-television's Cosmote TV
Football
Media

Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle
Tennis
Media

Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
Tennis
Media

Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
Football
Media

The Greek Football Federation (EPO) has initiated a sales process for domestic broadcast rights to the Greek Cup. The invitation to tender covers the exclusive broadcast rights during the 2023-24 season
Football
Media

Nova, the pay-television broadcaster owned by United Media Group, has announced a renewal of its deal with Greek Super League club PAOK for another two seasons, 2023-24 and 2024-25
Tennis
Media

Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.
Multiple Sports
Media

The current level of spending on sports rights in Greece cannot be maintained, according to Dimitris Michalakis, the long-serving executive director of Cosmote TV, the pay-television arm of the Greek telco
Basketball
Media

Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.
Basketball

Euroleague Basketball is set to increase the value of its media rights in Greece and Cyprus, despite a foretold shootout between Greek pay-television rivals Nova and Cosmote never coming to pass.
Football
Media

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
Basketball
Sponsorship & Marketing

Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
Football
Media

United Group’s Nova has added another Greek Super League team to its portfolio after reaching a deal with the recently-promoted Levadiakos.
Football
Media

United Group’s Nova has extended its rights agreement with Greek football club Aris for another three seasons, seeing off competition from rival broadcaster Cosmote TV.
Tennis

Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.