Indian Subcontinent

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The Pakistan Cricket Board is emerging from a round of global rights sales for the 2021-23 cycle with respectable rights fees, industry insiders say, in a vastly changed and more challenging market compared to its last sales cycle.

Amazon’s push for New Zealand Cricket rights in India stirred the local media-rights market, helping the board secure a strong deal with the ecommerce giant. But the market does not expect Amazon to move quickly into sports rights in India – instead, it anticipates the same careful approach the company has used in other territories it has entered.

Indian pay-television broadcaster Star is poised to strengthen its grip on cricket broadcasting in the subcontinent by beating incumbent Sony to the rights for Cricket South Africa content.

World Wrestling Entertainment’s media-rights income from the Indian subcontinent has increased about 80 per cent in a deal being finalised with pay-television broadcaster Sony Pictures Networks, SportBusiness Media understands.

Indian online sports media platform FanCode is launching a subscription video product this year, built on content not currently covered by Indian broadcasters.

An invitation to tender is to be issued tomorrow (Thursday) for broadcast rights to the Pro Kabaddi League across the next five seasons

Broadcasters in the Indian subcontinent have been invited to lodge their bids for rights to the Uefa club competitions across the 2021-24 cycle

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements

Features

Indian pay-television broadcaster Star is close to renewing its rights for the English Premier League at a discount, having faced little competition in the auction, SportBusiness Media understands.

The International Olympic Committee has seen its Olympic Games rights fee fall in the Indian subcontinent, driven by the long consolidation in the country’s pay-television market.

Global Sports Commerce has solidified its influence in the world of T20 cricket, retaining global media rights to the Pakistan Super League alongside its consortium partner Blitz Advertising

Facebook has finally emerged as a major player in the global sports rights-market Acquisition strategy is highly targeted, with India and Latin America among priorities

Sony Pictures Networks India’s deal for Uefa club-competition rights last month has produced a marginally better result for Uefa than market experts anticipated, but still sees a dramatic decrease in t…

Facebook this week sublicensed some coverage of Spain’s LaLiga to Sony Pictures Networks India across the Indian subcontinent, recouping about 20 per cent of its investment in the rights.

Uefa and LaLiga will see significant reductions in their media-rights income from the Indian subcontinent as Facebook and Sony Pictures Networks India capitalise on the region’s cooling football rights market

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Fierce competition helped the Board of Control for Cricket in India earn a substantial increase in the value of its global media rights last week.

Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.

Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.

Switching from Star to Sony last month helped Formula E increase its media-rights value in the Indian subcontinent.

India’s listed-events legislation is expected to widen to include the Indian Premier League early next year, a move likely to prompt a legal challenge from Star India.

The New Japan Pro Wrestling promotion secured broadcast coverage in India for the first time via a deal with pay-television broadcaster DSport.

Two scheduled India tours has helped the Pitch International agency finally sell New Zealand Cricket rights in the Indian subcontinent after three years without a deal.

Cricket Australia’s media rights in the Indian subcontinent have significantly dropped in value in a new long-term deal with Sony Pictures Networks India.

The Bangladesh Premier League Twenty20 competition begins this Saturday with limited international coverage due to a dispute over who can legally sell the rights.

Pay-television broadcaster DSport is paying a slightly higher fee than previous rights-holder Ten Sports for the US PGA Championship in the Indian subcontinent.

Board of Control for Cricket in India chief executive Rahul Johri told TV Sports Markets selling global Indian Premier League media rights to Star India for $2.55bn (€2.14bn) was a “game-defining moment”.