Fierce competition helped the Board of Control for Cricket in India earn a substantial increase in the value of its global media rights last week.
Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.
Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.
Switching from Star to Sony last month helped Formula E increase its media-rights value in the Indian subcontinent.
India’s listed-events legislation is expected to widen to include the Indian Premier League early next year, a move likely to prompt a legal challenge from Star India.
The New Japan Pro Wrestling promotion secured broadcast coverage in India for the first time via a deal with pay-television broadcaster DSport.
Two scheduled India tours has helped the Pitch International agency finally sell New Zealand Cricket rights in the Indian subcontinent after three years without a deal.
Cricket Australia’s media rights in the Indian subcontinent have significantly dropped in value in a new long-term deal with Sony Pictures Networks India.
The Bangladesh Premier League Twenty20 competition begins this Saturday with limited international coverage due to a dispute over who can legally sell the rights.
Pay-television broadcaster DSport is paying a slightly higher fee than previous rights-holder Ten Sports for the US PGA Championship in the Indian subcontinent.
Board of Control for Cricket in India chief executive Rahul Johri told TV Sports Markets selling global Indian Premier League media rights to Star India for $2.55bn (€2.14bn) was a “game-defining moment”.