Indian Subcontinent

Latest Features

The International Olympic Committee has seen its Olympic Games rights fee fall in the Indian subcontinent, driven by the long consolidation in the country’s pay-television market.

Global Sports Commerce has solidified its influence in the world of T20 cricket, retaining global media rights to the Pakistan Super League alongside its consortium partner Blitz Advertising

Facebook has finally emerged as a major player in the global sports rights-market Acquisition strategy is highly targeted, with India and Latin America among priorities

Sony Pictures Networks India’s deal for Uefa club-competition rights last month has produced a marginally better result for Uefa than market experts anticipated, but still sees a dramatic decrease in t…

Facebook this week sublicensed some coverage of Spain’s LaLiga to Sony Pictures Networks India across the Indian subcontinent, recouping about 20 per cent of its investment in the rights.

Pay-television broadcaster Sony Pictures Networks has agreed an exclusive deal with the World Archery governing body covering the Indian subcontinent

Discovery India’s DSport, Viacom12’s MTV, DD Sport and several other regional broadcast networks in India have acquired rights to broadcast the inaugural Indo International Premier Kabaddi League.

Hotstar, the Star India-owned OTT plaftorm, has appointed Ankit Desai as its vice-president of digital sales strategy

Asian mixed martial arts promotion One Championship has agreed a multi-year rights deal with media company Star India

Features

Uefa and LaLiga will see significant reductions in their media-rights income from the Indian subcontinent as Facebook and Sony Pictures Networks India capitalise on the region’s cooling football rights market

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Fierce competition helped the Board of Control for Cricket in India earn a substantial increase in the value of its global media rights last week.

Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.

Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.

Switching from Star to Sony last month helped Formula E increase its media-rights value in the Indian subcontinent.

India’s listed-events legislation is expected to widen to include the Indian Premier League early next year, a move likely to prompt a legal challenge from Star India.

The New Japan Pro Wrestling promotion secured broadcast coverage in India for the first time via a deal with pay-television broadcaster DSport.

Two scheduled India tours has helped the Pitch International agency finally sell New Zealand Cricket rights in the Indian subcontinent after three years without a deal.

Cricket Australia’s media rights in the Indian subcontinent have significantly dropped in value in a new long-term deal with Sony Pictures Networks India.

The Bangladesh Premier League Twenty20 competition begins this Saturday with limited international coverage due to a dispute over who can legally sell the rights.

Pay-television broadcaster DSport is paying a slightly higher fee than previous rights-holder Ten Sports for the US PGA Championship in the Indian subcontinent.

Board of Control for Cricket in India chief executive Rahul Johri told TV Sports Markets selling global Indian Premier League media rights to Star India for $2.55bn (€2.14bn) was a “game-defining moment”.

The Open Championship returned to screens in the Indian subcontinent this year following a late deal with pay-television broadcaster DSport

Pay-television broadcaster DSport has bought rights in India to golf’s US Open for a far higher price than the annual fee Sony Pictures Networks paid in 2016.