Indian Subcontinent

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.

The merger between media groups Sony and Zee will challenge the current streaming dominance of Disney and Viacom18 in the Indian sports media market, experts say.

The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal. The long-awaited merger is set to create a $10bn (€9.1bn

The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons

Viacom18 is thought to be the front runner to secure rights to the Indian Super League, the country’s top-tier football competition which has launched its first ever tender.

Football Sports Development Limited, the operator of the Indian Super League, has launched its first invitation to tender for media rights to the country's pre-eminent football competition

Government-owned Doordarshan Sports (DD Sports) and streaming platform FanCode have both acquired rights in India to the Fifa Women’s World Cup in sublicensing deals with the US-based 1Stadia.

Viacom18-owned OTT platform JioCinema is showing India’s current tour of the West Indies after sublicensing co-exclusive digital rights in India from FanCode for a significant fee.

Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.

Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament

US-based 1Stadia has acquired exclusive rights in the Indian subcontinent to upcoming competitions organised by Fifa, football's global governing body

Media group Viacom18 has secured rights in India to the inaugural edition of the US-based Major League Cricket tournament

Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament

Wimbledon is close to renewals in two vital territories – Australia and the Indian subcontinent – while discussions are also underway over renewals in France and Japan, two other major markets for the grand slam.

Anil Jayaraj, Viacom18’s chief executive officer for sports, has told SportBusiness Media that domestic digital advertising revenues from the 2023 Indian Premier League were almost three times higher than last year.

Indian subscription OTT service Disney+ Hotstar has detailed plans to provide free-to-air coverage of this year’s Cricket World Cup and Asia Cup for smartphone users.

Viacom18-owned OTT platform JioCinema will provide coverage of the Indian cricket team’s upcoming tour of the West Indies after agreeing a sublicensing deal with online streaming platform FanCode.