Italy

Football
Media

ZDF delivered a huge audience share of 76.8 per cent for its live coverage of Germany’s clash with Denmark on Saturday evening during a weekend in which teams from four of Europe’s ‘big five’ markets were in action.
Football

Lega Serie B’s “final offer to the market” will likely end in reduced domestic rights fees for the second division of Italian club football, though the league is hoping a key change in its approach will result in belated deals ahead of the new season.
Football
Finance & Law

An anti-piracy operation in Italy has shut down platforms that were illegally streaming matches from the ongoing Uefa Euro 2024 to more than 1.3 million users.
Football
Media

Lega Serie B has revamped its domestic rights offering less than two months before the start of the 2024-25 season with a new sales strategy based on product as opposed to broadcast platform
Football
Media

Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
Football
Media

Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Football

DAZN staved off competition from Sky Italia to renew its exclusive LaLiga rights in Italy for five further years at a slight uplift.
Football
Media

A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons
Football

Uefa and the CAA Eleven agency earned a combined uplift in Italy from Rai and Sky Italia for European Championship rights, SportBusiness Media has learned.
Football
Media

The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Football
Media

An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Football
Media

The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
Football
Media

DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Football
Media

Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
Football
Media

Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
Football
Media

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Football

Mauro Balata, president of Italy’s second football division, Serie B, has called on football’s governing bodies to be more aware of the negative impact their constant expansion of competitions has on the value of domestic leagues.
Tennis
Media

The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years