Scandinavia

Latest Features

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.

The threat of competition helped the Norwegian Ski Federation increase the value of both its domestic and international rights from 2021-22, despite signing renewals in exclusive windows.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Sports technology entrepreneur Aidan Cooney and Geltis, the Swedish private investment company, are among a group of new investors in Sportway, the Swedish automated production and live streaming firm…

Nordic Entertainment Group's (Nent) sports rights head Peter Nørrelund says the company “can no longer tighten the screw” on consumers by expecting them to pay more for premium sports content and unde…

TV4 Media, the Telia-owned broadcasting company that operates Swedish commercial broadcaster TV4, and Swedish public-service broadcaster SVT have acquired rights to the 2026 Fifa World Cup

Norwegian commercial broadcaster TV2 has secured domestic rights to a host of Norwegian football properties, including the top-tier Eliteserien, from 2023, in the most valuable media rights deal in the…

Features

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.

Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

The Norwegian handball federation returned to former broadcast partner TV2 last month, keeping its media-rights revenue steady in the process.

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.

The Swedish football league earned an increase of about 120 per cent in the value of its media rights last month as Discovery continued its strategy of buying domestic football league rights in Scandinavia.

The Swedish football league is likely to double the value of its rights as media groups Bonnier and Discovery go head to head in an ongoing tender.

Modern Times Group has opted for ATP World Tour rights instead of extending its coverage of the Women’s Tennis Association Tour, TV Sports Markets understands.

UK commercial broadcaster Channel 4 outbid public-service broadcaster the BBC for rights to the women’s European Championship in 2017.

Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.