Scandinavia

Latest Features

The threat of competition helped the Norwegian Ski Federation increase the value of both its domestic and international rights from 2021-22, despite signing renewals in exclusive windows.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.

Norwegian pay-television provider Canal Digital is upping the price for access to premium sports channels from TV2 amid higher rights costs paid by the commercial and pay-television broadcaster

Red Bee Media, the UK-based media services company, has been recruited to provide OTT streaming services for a new French horse racing streaming service put in place by Svenska Spel, the state-owned gambling…

The European Broadcasting Union, the umbrella body of mainly public-service broadcasters, has announced that total viewing hours for this year’s Tour de France have risen by 10.5

Danish government-owned broadcaster TV2 has picked up a clean sweep of all rights available in the country from the latest Uefa European Qualifiers, Nations League and European Championship invitation…

Features

Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

The Norwegian handball federation returned to former broadcast partner TV2 last month, keeping its media-rights revenue steady in the process.

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.

The Swedish football league earned an increase of about 120 per cent in the value of its media rights last month as Discovery continued its strategy of buying domestic football league rights in Scandinavia.

The Swedish football league is likely to double the value of its rights as media groups Bonnier and Discovery go head to head in an ongoing tender.

Modern Times Group has opted for ATP World Tour rights instead of extending its coverage of the Women’s Tennis Association Tour, TV Sports Markets understands.

UK commercial broadcaster Channel 4 outbid public-service broadcaster the BBC for rights to the women’s European Championship in 2017.

Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.

Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.

Norwegian public-service broadcaster NRK renewed two vital skiing rights deals last month, agreeing to pay decent increases for both.