Scandinavia

Latest Features

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.

Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

Danish commercial broadcaster TV2 has expanded its partnership with esports organisations DreamHack and ESL by acquiring the rights in Denmark to the Counter-Strike: Global Offensive tournament circuit…

US media group Discovery has expanded its coverage of the Swedish Futsalligan, the top-tier futsal championship in the country, in the 2019-20 season

Norwegian newspaper Verdens Gang has acquired the rights to all Austrian Bundesliga matches involving FC Red Bull Salzburg for the ongoing season

Danish quadruple play service provider YouSee has announced that it will remove all Discovery Networks-owned channels from its regular television packages at the end of the year

Features

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

The Norwegian handball federation returned to former broadcast partner TV2 last month, keeping its media-rights revenue steady in the process.

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.

The Swedish football league earned an increase of about 120 per cent in the value of its media rights last month as Discovery continued its strategy of buying domestic football league rights in Scandinavia.

The Swedish football league is likely to double the value of its rights as media groups Bonnier and Discovery go head to head in an ongoing tender.

Modern Times Group has opted for ATP World Tour rights instead of extending its coverage of the Women’s Tennis Association Tour, TV Sports Markets understands.

UK commercial broadcaster Channel 4 outbid public-service broadcaster the BBC for rights to the women’s European Championship in 2017.

Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.

Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.

Norwegian public-service broadcaster NRK renewed two vital skiing rights deals last month, agreeing to pay decent increases for both.

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

The Swedish second-tier ice hockey league, the HockeyAllsvenskan, will earn a decent increase in the value of its media rights in the next cycle, following a deal with C More last month.

Interview with Stefan Bengtsson, managing director of the Swedish HockeyAllsvenskan, about the league’s new media rights deal with pay-television broadcaster C More.