South Korea

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The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia

The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.

The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.

Korean football's K League became the focus of the football and wider sports world's attention at the weekend, as it resumed its 2019-20 season after suspension due to the Covid-19 pandemic

Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today

Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter

Features

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South Korea can be added to the list of Asian markets where English Premier League rights have fallen in value in the 2019-20 to 2021-22 cycle, SportBusiness Media has learned.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

EBU deal with US ski federation will increase exposure for ski events in the country

IOC carves out five more Asian markets to handle in-house and further weaken ABU rights; Frustrated Barton blasts ABU

Latest ARD/ZDF athletics deal confirms market correction

Former BSkyB boss Dovey behind Fox plans to revolutionise baseball coverage in Japan

Vietnam deal closes Asian sales

Skynet pays a high price to keep Forever at arm's length

Feeding frenzy for Premier League rights continues in Asia; IMG Media and MP & Silva battle it out for Asian rights

MP & Silva hit a home run in Korea with big increase

This week’s BBC deal for the rights to four editions of the Olympic Games has taken the International Olympic Committee to $1.0

ESS adds Sri Lanka Premier League to boost reach of Star Cricket channel

Serie A values up by a quarter in Asia

How ESS will become more aggressive under News Corp; Difficult marriage from day one

IMG Media helps US Open land 50 per cent increase in Asian rights