South Korea

Latest Features

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South Korea can be added to the list of Asian markets where English Premier League rights have fallen in value in the 2019-20 to 2021-22 cycle, SportBusiness Media has learned.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

The DDMC Fortis agency is close to agreeing media-rights deals for Asian Football Confederation properties for the 2021-24 cycle in Japan and South Korea, two of the most valuable territories for the content

South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour

Motor-racing series the World Endurance Championship has revealed new rights deals with Brazilian broadcaster Rede Bandeirantes (Band) and pay-television broadcaster Star Sports ahead of the start of its…

South Korean pay-television broadcaster JTBC has acquired rights to the Olympic Games for 2026 to 2032, ending the ‘Korea Pool’'s traditional hold on the property.

Features

EBU deal with US ski federation will increase exposure for ski events in the country

IOC carves out five more Asian markets to handle in-house and further weaken ABU rights; Frustrated Barton blasts ABU

Latest ARD/ZDF athletics deal confirms market correction

Former BSkyB boss Dovey behind Fox plans to revolutionise baseball coverage in Japan

Vietnam deal closes Asian sales

Skynet pays a high price to keep Forever at arm's length

Feeding frenzy for Premier League rights continues in Asia; IMG Media and MP & Silva battle it out for Asian rights

MP & Silva hit a home run in Korea with big increase

This week’s BBC deal for the rights to four editions of the Olympic Games has taken the International Olympic Committee to $1.0

ESS adds Sri Lanka Premier League to boost reach of Star Cricket channel

Serie A values up by a quarter in Asia

How ESS will become more aggressive under News Corp; Difficult marriage from day one

IMG Media helps US Open land 50 per cent increase in Asian rights

FA set for small increase in Asia with new MP & Silva deal

Cartel makes life hard for Sportfive in Vietnam

Football: Fifa, football’s world governing body, agreed deals with pan-European broadcaster Eurosport and US network Fox for rights to the Club World Cup.

IAAF goes back to EBU but says it was right to play the field; IEC anger at athletics loss