South Korea
Features
Big year for Korean golf rights as JTBC seeks to squeeze out SBS
It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sport’s media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Southeast Asia market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia
Digital Consortium powers KBO growth but its sports ambitions thought limited
The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.
K League closes on deal, but national-team rights still unsold in Korea
The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.
Ambitious JTBC shakes Korean FTA broadcasters, delivers strong Olympics fee for IOC
South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.
Premier League slumps in South Korea as agency interest evaporates
South Korea can be added to the list of Asian markets where English Premier League rights have fallen in value in the 2019-20 to 2021-22 cycle, SportBusiness Media has learned.
Infront on course to make large margin on Fifa rights across Asia
The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.
Lagardère opts for JTBC and grows value of AFC in Korea
Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.
EBU deal will boost exposure in US growth market
EBU deal with US ski federation will increase exposure for ski events in the country
ABU left to pick up the scraps as IOC carves out even more markets
IOC carves out five more Asian markets to handle in-house and further weaken ABU rights; Frustrated Barton blasts ABU
ARD and ZDF wind back decade-old inflation
Latest ARD/ZDF athletics deal confirms market correction
Fox plans to do for baseball what BSkyB did for English football
Former BSkyB boss Dovey behind Fox plans to revolutionise baseball coverage in Japan
Vietnam deal closes positive Asian sales cycle
Vietnam deal closes Asian sales
Skynet pays high price to maintain dominant position
Skynet pays a high price to keep Forever at arm's length
Asia continues to deliver massive rights fee increases
Feeding frenzy for Premier League rights continues in Asia; IMG Media and MP & Silva battle it out for Asian rights
MP & Silva achieves large fee increase in Korea
MP & Silva hit a home run in Korea with big increase
BBC deal takes IOC through the $1bn barrier
This week’s BBC deal for the rights to four editions of the Olympic Games has taken the International Olympic Committee to $1.0
ESS adds more cricket rights
ESS adds Sri Lanka Premier League to boost reach of Star Cricket channel
Serie A rights value up by at least 25% in Asia
Serie A values up by a quarter in Asia
How ESS will turn into feisty Fox
How ESS will become more aggressive under News Corp; Difficult marriage from day one
US Open serves up increases in Asia to match Euro deal
IMG Media helps US Open land 50 per cent increase in Asian rights