South Korea

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It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sport’s media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia

The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.

The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.

South Korean football's K League has reported significant increases in audiences for its digital content in 2020 compared to the previous season

The sale of broadcast rights to Uefa club competitions during the 2021-24 cycle has begun in four Asian territories, including Korea

South Korean broadcaster JTBC Plus has built on its association with global media group Discovery by signing an agreement to form a joint venture to further develop golf in the country

A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…

Features

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South Korea can be added to the list of Asian markets where English Premier League rights have fallen in value in the 2019-20 to 2021-22 cycle, SportBusiness Media has learned.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

EBU deal with US ski federation will increase exposure for ski events in the country

IOC carves out five more Asian markets to handle in-house and further weaken ABU rights; Frustrated Barton blasts ABU

Latest ARD/ZDF athletics deal confirms market correction

Former BSkyB boss Dovey behind Fox plans to revolutionise baseball coverage in Japan

Vietnam deal closes Asian sales

Skynet pays a high price to keep Forever at arm's length

Feeding frenzy for Premier League rights continues in Asia; IMG Media and MP & Silva battle it out for Asian rights

MP & Silva hit a home run in Korea with big increase

This week’s BBC deal for the rights to four editions of the Olympic Games has taken the International Olympic Committee to $1.0

ESS adds Sri Lanka Premier League to boost reach of Star Cricket channel

Serie A values up by a quarter in Asia

How ESS will become more aggressive under News Corp; Difficult marriage from day one

IMG Media helps US Open land 50 per cent increase in Asian rights