South Korea
KBO teams agree sponsorship and media deals ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
K League launches streaming service with Sportradar
The Korea Professional Football League and sports data firm Sportradar are launching a new streaming platform, K League TV, targeting international markets
K League and KT to create joint-venture football channel
Korea's football league, the K League, has agreed a joint venture with telco KT Corporation to create a football television channel
Big year for Korean golf rights as JTBC seeks to squeeze out SBS
It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sports media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.
K League hails increase in digital audiences
South Korean football's K League has reported significant increases in audiences for its digital content in 2020 compared to the previous season
Uefa club competition TV rights on market in Korea, three other Asian territories
The sale of broadcast rights to Uefa club competitions during the 2021-24 cycle has begun in four Asian territories, including Korea
Discovery and JTBC build on PGA Tour rights deal with JV project
South Korean broadcaster JTBC Plus has built on its association with global media group Discovery by signing an agreement to form a joint venture to further develop golf in the country
Rai, Sky and BBC among first wave of America’s Cup broadcasters
A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Bundesliga strikes TV deals in Singapore, South Korea and Thailand
Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
K League under global spotlight as it resumes season
Korean football's K League became the focus of the football and wider sports world's attention at the weekend, as it resumed its 2019-20 season after suspension due to the Covid-19 pandemic
K League coverage in 17 markets
Korean football's K League and its media rights distribution partner Sportradar have agreed deals in 17 international markets ahead of the league's 2020 season restart today
K League to stream first match globally, adds Optus deal
Korean football's K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter
ESPN to air Korean baseball for US audiences
Live baseball is returning to US audiences following the completion of a new media rights deal between ESPN and the Eclat Media Group for rights to South Korea’s KBO League.
K League announces domestic broadcasters for season start
Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8
K League becomes latest rights-holder to turn to WSC Sports
South Korean football's K League is partnering with Israel-based artificial intelligence video production and distribution platform WSC Sports
Southeast Asia market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia