Sub-Saharan Africa

The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands

The Confederation of African Football (CAF) has a pan-regional English-language deal in place for this season’s CAF Champions League and second-tier CAF Confederation Cup after rights were sold to pay-television broadcaster SuperSport.

The South African Premiership will remain on free-to-air television during the 2024-25 season after a late sublicensing deal was struck between rights-holder SuperSport and public broadcaster the SABC.

The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League

Bundesliga International’s five new deals in sub-Saharan Africa for the upcoming season have put its total media rights income slightly above what it earned in the region last season.

New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa

South African public broadcaster the SABC has requested proposals for a partner to help it launch its own satellite television broadcasting service to challenge Openview, the main free-to-air satellite operator in the market.

Bundesliga International has agreed five broadcast deals in sub-Saharan Africa to bolster both its pan-regional and national distribution across free-to-air and pay-television

CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.

South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.

Multiple competitions under the Professional Fighters League’s banner will be shown with French-language commentary across sub-Saharan Africa next year after a deal was struck with pay-television's Canal Plus.

LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.

EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.

Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…

Uefa enjoyed a substantial increase in the value of its national team rights in sub-Saharan Africa in the recent round of sales, with revenues up, on an annualised basis, by about 70 per cent.