Sub-Saharan Africa

SuperSport is understood to have paid an increase of about 30 per cent to retain its English Premier League rights in sub-Saharan Africa, beating competition from Econet and StarTimes to win in the first round of bidding.

The International Olympic Committee will earn about 40 per cent more from sub-Saharan Africa compared to the previous two-Games cycle, taking advantage of Kwesé Sports’ strong desire for Olympic association, TV Sports Markets understands.

Kwesé Sports is understood to be close to a deal for English Football League rights with Pitch International, but has not met the agency’s original asking price.

SuperSport’s termination of its Nigeria Professional Football League deal due to a breach of contract may not be as final as the broadcaster’s withdrawal in Kenya, TV Sports Markets understands.

The addition of StarTimes to Fifa’s set of 2018 World Cup broadcasters in sub-Saharan Africa has significantly increased the governing body’s income from the region.

SuperSport’s decision to terminate its deal for Kenyan Premier League rights has handed the Football Kenya Federation an opportunity it has sought for over a decade: to take control of the league’s revenue streams.

SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa, has terminated a rights deal with the Kenyan Premier League top-tier domestic club football competition.

SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa, has extended its long-running hold on rights to the Premier League, the top division of club football in England.

African pay-television broadcaster Kwesé TV has agreed a content partnership with the Ghanaian division of telecommunications company MTN.

Fifa, football’s global governing body, has assigned media rights in sub-Saharan Africa for a host of its national team tournaments.

The wave of tender processes in sub-Saharan Africa has continued to swell with the English Premier League and the International Olympic Committee both selling their rights earlier than expected.

Top-tier football leagues in Cameroon and Zimbabwe are set to agree lucrative new pay-television deals, TV Sports Markets understands. But while the fortunes of some African leagues are improving, others have begun to struggle after recent optimism.

African pay-television broadcaster Kwesé TV has acquired exclusive rights to the National Collegiate Athletic Association’s 2017 Division I Men’s Basketball Championship, an event more commonly known as March Madness.

UK-based media company Ginx TV has expanded the reach of its esports channel into sub-Saharan Africa after securing a carriage deal with pay-television broadcaster SuperSport.

SuperSport’s latest deal for French Open media rights in sub-Saharan Africa has illustrated the lack of competition for tennis rights in the region, despite the entrance of new players.

SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa, has acquired rights for the Laver Cup tennis event.