German production company Wige Media has agreed a strategic partnership with the Alibaba Sports division of Chinese e-commerce giant Alibaba Group.
Terms of the partnership were not disclosed, but it will cover the motorsports sector, video transmission technology for sport arenas and remote production. Specifically, the partners will organise, produce and market sport events as part of their cooperation, initially in the core segment of motorsports.
The agreement will also lead to the equipping of sports venues in China with digital video technology and the provision of marketing content in media channels.
Peter Lauterbach, chief executive of Wige Media, said: “The cooperation is an important milestone for our digitisation and internationalisation strategy. Alibaba Sports is an ideal partner for our expansion plans in new and highly attractive markets.”