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Amazon’s Premier League debut proves a hit amid record sign-ups

Amazon has revealed that its debut coverage of football’s Premier League this week led to a record number of new sign-ups to its Prime subscription service.

Amazon Prime streamed a full programme of Premier League games on Tuesday, Wednesday and Thursday and will also cover every match on Boxing Day.

Amazon has not revealed full viewing figures for the round of midweek games but said that “millions” of fans tuned in on Tuesday and Wednesday night. According to Amazon, both days set records for the number of new sign-ups to Amazon Prime, which launched in 2007.

Alex Green, managing director of Prime Video Sport Europe, said that the company was “thrilled and humbled” by the positive response from Prime members.

Amazon’s midweek coverage included the Merseyside derby between Liverpool and Everton, and Manchester United’s clash with Tottenham Hotspur. Amazon used more than 350 cameras across 10 Premier League stadia, with more than 2,000 camera operators, editors, sound engineers, directors, mixers and producers, as well as over 70 on-screen presenters and pundits.

Amazon acquired rights in the UK and Ireland to two rounds of Premier League fixtures in June 2018. The deal covers the three seasons spanning 2019-20 to 2021-22.