Amazon

Latest Features

Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.

The business of Brazilian club football is a minefield at the best of times, but a temporary change to the law by the country’s president Jair Bolsonaro has made it even trickier, especially for dominant media giant, Globo.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.
USA

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

Pay-television broadcaster Sky Italia and commercial broadcaster Mediaset are closing in on the final packages of rights to the Uefa Champions League in Italy for the 2021-24 cycle
USA

Online retail and streaming giant Amazon is continuing to expand its presence within the National Football League, securing rights to stream one of the league's two newly formed Wild Card playoff games,…
USA

Online retail and video streaming giant Amazon is rolling out a series of new features and original programming for the October 8 start of its Thursday Night Football streaming for the National Football…

Subscription OTT streaming service DAZN will broadcast Bundesliga matches in Germany next season, following uncertainty caused by the impact of a rights dispute between the German Football League (DFL)…

Features

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

The French tennis federation’s (FFT) decision to hold its first tender in six years for domestic rights to the French Open is unlikely to significantly boost incomes or break the broadcasting duopoly of France Télévisions and Eurosport, according to industry experts spoken to by SportBusiness Media.

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.

The FA has opened the market for FA Cup domestic rights to new competition with the inclusion of a ‘non-linear package’ – expected to attract interest from internet giant Amazon – in the tender for the 2021-22 to 2024-25 cycle, SportBusiness Media understands.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

The Premier League’s 20 clubs are unconcerned about the small drop in the value of their domestic live rights in the next cycle, following deals this month with BT and Amazon that brought the protracted sales process to a close.

The value of US Open media rights across Europe will increase by about 26 per cent in the next cycle following deals struck with Eurosport and Amazon last month.

Last month’s Olympic Games sublicensing deal in Germany with ARD and ZDF has plugged a large gap in Discovery Communications’ revenue projections.

Amazon secured its first major sports rights deal in the UK with the acquisition of ATP World Tour 1000 and 500 rights, a move which surprised local experts.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.