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The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

The French tennis federation’s (FFT) decision to hold its first tender in six years for domestic rights to the French Open is unlikely to significantly boost incomes or break the broadcasting duopoly of France Télévisions and Eurosport, according to industry experts spoken to by SportBusiness Media.

Retail giant Amazon has reached an agreement for its Prime Video service to provide live coverage of two more German Bundesliga matches this weekend for subscribers in Germany and Austria

Online retail giant Amazon acquired domestic broadcast rights to the most recent Monday-evening Bundesliga match between Werder Bremen and Bayer Leverkusen in a direct deal with the German Football League…
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The National Football League has struck a three-year contract extension with Amazon in which the ecommerce giant will continue to stream "Thursday Night Football" through the 2022 season
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Prominent streaming platform and YES Network investor to simulcast local OTA games

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Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.

The FA has opened the market for FA Cup domestic rights to new competition with the inclusion of a ‘non-linear package’ – expected to attract interest from internet giant Amazon – in the tender for the 2021-22 to 2024-25 cycle, SportBusiness Media understands.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

The Premier League’s 20 clubs are unconcerned about the small drop in the value of their domestic live rights in the next cycle, following deals this month with BT and Amazon that brought the protracted sales process to a close.

The value of US Open media rights across Europe will increase by about 26 per cent in the next cycle following deals struck with Eurosport and Amazon last month.

Last month’s Olympic Games sublicensing deal in Germany with ARD and ZDF has plugged a large gap in Discovery Communications’ revenue projections.

Amazon secured its first major sports rights deal in the UK with the acquisition of ATP World Tour 1000 and 500 rights, a move which surprised local experts.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.