North American media company Anthem Media has entered into a wide-ranging partnership with digital sports content production and distribution company CineSport.
Under the agreement, the terms of which were not disclosed, CineSport will curate, produce and distribute Anthem Media content to a blue chip network of premium news and information sites. The network comprises eight million engaged sports fans.
CineSport will also collaborate in the development of SportsGrid.com, Anthem Media’s US-based video-centric sports portal.
In addition, CineSport will leverage its relationship with over 100 journalists across its network to create original content for Anthem Media’s television and web properties.
CineSport will also distribute Anthem Media’s television content on mobile and social platforms.
Gregg Winik, chief executive of CineSport, said: “Their (Anthem Media) content is a perfect fit for the expansion of CineSport’s network, and their television outlets offer CineSport an excellent complement and cross-promotion opportunity to our web, mobile and social distribution.”