Americas

Latest Features

Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.

The value of Copa Libertadores free-to-air rights in Brazil has halved in commercial broadcaster SBT’s deal following media group Globo’s vacation of the rights in the country.

The business of Brazilian club football is a minefield at the best of times, but a temporary change to the law by the country’s president Jair Bolsonaro has made it even trickier, especially for dominant media giant, Globo.
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US broadcaster Fox elected to walk away from its rights to US Golf Association events to free up funds for properties more fitting its portfolio, market experts have told SportBusiness Media.

Brazilian broadcaster Bandeirantes has agreed a one-year extension to its IndyCar rights, paying a lower per-year and per-race fee for the Covid-truncated 2020 season.

The Peruvian Football Federation (FPF) has put new legislation in place to sell the broadcast rights to the country’s top-tier Liga 1 collectively.
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Peacock, NBCUniversal’s new streaming service, was described following the latest quarterly earnings report by corporate parent Comcast Corp.
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Vince McMahon, World Wrestling Entertainment chairman and chief executive, will be the subject of a multipart documentary series on Netflix, the company said as part of its latest quarterly earnings report

Brazilian commercial broadcaster Rede Bandeirantes has held negotiations with the Dentsu agency about acquiring rights to the 2021 edition of the Copa América tournament, it has been reported.

Features

USA

Major League Baseball has secured a domestic renewal with Turner Sports for the 2022-28 cycle worth over 50 per cent more than the broadcaster’s current outlay. But the league is looking to boost rights revenues further, with plans to significantly expand the postseason.
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CBS Sports' acquisition of National Women's Soccer League media rights underlines the network's growing commitment to soccer in the United States and is a significant attempt to leverage the growing popularity of the women's game in the country.
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In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.
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In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.

The merger of Fox Sports and ESPN’s Brazilian arms further consolidates the country’s sports broadcast market and could make it even more difficult for international rights-holders to extract value from an already tricky territory.

Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.
USA

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.

US pay-television broadcaster Turner Sports’s likely cancelation of its pay-television rights with eight top-flight Brasilieiro Série A clubs could see a collapse in competition in the Brazilian domestic football rights market experts told SportBusiness Media.
USA

Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.

Formula One Management, the commercial rights-holder of Formula One, has rounded out a successful North American rights cycle by increasing its fees in Canada by roughly a fifth, while also earning a healthy rights fee in the US.

With Copa del Rey rights now available in one package, ESPN Brasil was comfortable agreeing a three-season deal for a competition that has historically been a tough sell in the territory.
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US sports broadcaster ESPN has reaffirmed its strategic commitment to football by paying a substantial sum for exclusive rights to the Spanish Copa del Rey knock-out competition.
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Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.
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The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
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Pay-television broadcaster beIN will pay a more than 10-per-cent uplift in rights fees for Spanish football’s LaLiga over the course of its new four-season renewal in North America, SportBusiness Media understands, despite the challenging conditions beIN faces in that market.

Tour de France rights-holder Amaury Sport Organisation’s decision to exclusively sell the property in Canada to OTT platform FloSports for the 2020-23 cycle represents an experiment that could lead to similar streaming partnerships in other territories, SportBusiness Media understands.

Ryan Fenton discusses FloSports’ acquisition of Tour de France rights in Canada as well as the OTT platform’s wider cycling strategy.

Pan-regional sports broadcaster ESPN is covering all streaming service DAZN’s costs for English Premier League rights in South America and has sublicensed select Premier League coverage in Brazil to the latter in mutually-beneficial deals.