Arsenal Football Club has announced an agreement with cloud video editing platform Blackbird, which will see the two collaborate on a range of short-form digital content.
With the Premier League currently shut down due to the Covid-19 pandemic, in the immediate-term the partnership will focus on producing content based on archival footage, providing the club with greater ways to engage fans across its digital and social media channels while live action remains suspended.
In the long-term, Los Angeles-based Blackbird will work alongside Arsenal’s in-house content team, Arsenal Media Group, using its remote production capabilities to generate clips from live matches, press conferences and training sessions, as well as in-studio content involving Arsenal legends.
Blackbird chief executive Ian McDonough said: “Like many teams with discerning global fan bases, [Arsenal] have distributed video creators across multiple sites. With Blackbird they solve the puzzle of working collaboratively and remotely while turning around high-quality content quickly and cost effectively.”
Last year, international sports broadcaster Eleven Sports appointed Blackbird to edit and publish short-form content across its online platforms. Blackbird’s other clients include IMG, Deltatre, Peloton, TownNews, A+E Networks and the US Department of State.