The Golf Channel, owned by US media group NBC Universal, is available in 94 million homes in the three territories. The Tour now has coverage in over 130 countries. Other broadcast partners include Sky Deutschland in Germany, OSN in the Middle East, Group AB in France, My TV in Vietnam, Fox in Australia, BSkyB in the UK, Guangdong Golf Channel and CCTV in China, ESPN in India, Fox International in the Middle East, JGolf in Korea and Modern Times Group in Scandinavia.
Asian Tour Media is a joint venture between the Asian Tour and the IMG Media agency, created under a 12-year deal in 2010, which manages all television production and distribution for the Tour, as well as sponsorship sales. The joint venture is modelled on a similar deal IMG has with the European Tour, under which they jointly operate European Tour Productions.