Thailand-based multimedia company SMM has struck a deal to become the worldwide media and marketing rights distributor of the Asian Volleyball Confederation (AVC), the sport’s governing body in Asia and Oceania.
The four-year deal will run from 2016 until 2019.
SMM will assume responsibility for the distribution of television rights for AVC events and manage satellite coordination for broadcasts.
SMM will also oversee the AVC’s marketing strategy.