The Association of National Olympic Committees (Anoc) has appointed the MP & Silva agency to act as the organisation’s media-rights adviser.
MP & Silva will also serve as Anoc’s events management agency.
The length of the deal was not disclosed.
“MP & Silva’s had great experience in working in a close media partnership with the Olympic Council of Asia, and we are confident that these organisations can make a great impact in the way they organise sporting events and communicate their values through the international broadcasting media,” MP & Silva joint-chief executive Peter Hutton said.
The organisation confirmed that sports communications specialist JTA had been appointed to “deliver brand building and global communications services.”