![MONTEVIDEO, URUGUAY - NOVEMBER 20: Thiago Heleno of Athletico-PR and teammates celebrate after winning Copa CONMEBOL Sudamericana. (Photo by Buda Mendes/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/03/GettyImages-1354525109.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Brazilian betting company Esportes da Sorte has agreed a deal with Brazilian Série A club Athletico Paranaense to become the club’s newest primary shirt sponsor.
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